about us

Predikat – a company specializing in communications management and the leading public relations agency in Istria, Primorje and Dalmatia.

Predikat was founded in 2004 as one of the first companies outside the Zagreb region to specialize in public relations, and since then has maintained a leading position in the Rijeka region, Istria and Dalmatia.

Staff at Predikat has spent a number of years working in the field of market communications for Studio Conex, a company that has been in existence since 1991. At the beginning of 2005, Predikat opened a branch in Split, and in this way extended its activities along the Croatian coast.The Split team has grown on the foundations of the Kalista agency, which for years has been successfully managed by Lori Vitaljić and has now been strengthened by the experience and the clients of Rijeka’s Predikat. Due to the expansion and enhancement of its business activities in Istria, in 2007 Predikat opened a branch office in Pula.

Predikat has seven full-time employees and it’s a leading company specializing in public relations in Istria, Primorje and Dalmatia. Its reputation in the market is mostly based on a local expertise and enviable relationship with the media and the local community.

Predikat is linked to Premisa d.o.o. Zagreb on the basis of ownership. The latter is the largest communications management company in Croatia and it is also a part of the Digitel Pristop Group (DPG), the biggest and most successful integrated marketing communications group in the SEE, with headquarters in Vienna, Austria. Business operations of the group include: PR and advertising, media buying, digital and event management, TV production, media monitoring and media analyses.
DPG, since its foundation, and through a proprietary connection of Croatian Digitel Communications and Slovenian Pristop in 2005, records a constant growth. The Group also has an extensive experience in a number of fields, including automotive industry, banking, construction, cosmetics, energy, environment, food, finance, FMCG, gaming, insurance, IT, media and publishing, oil & gas, pharmaceuticals, sports, steel, telecommunications, trade, tourism and tobacco.

DPG, in the markets where it operates now, employs more than 500 experts from all areas of market communication and works with more than 100 clients, local and international companies.

DPG member companies are as follows: